DESCRIPTION

Diesel approached Acne to deliver some social media work on Facebook. In response to this, Acne delivered a creative solution far beyond that required. Instead of focusing only on Facebook, it was decided to develop a User Generated Content device that would have a much more impactful and longer reach. The Diesel Gif Booth was born, first launching at Diesel Frankfurt's flagship store opening, together with a window installation that really wowed the audience. The Diesel Gif Booth ended up being tremendously successful for Diesel, as it travelled in Germany, London and France over the course of a year.

TECHNICAL DESCRIPTION

The booth software was developed using VVVV. All images were uploaded to a Tumblr blog via the Tumblr API. For the window installation, Raspberry Pis were used that communicated with the primary machine over the network. Each Raspberry Pi provided a screen with a slideshow of branded content and animated GIFs produced in the booth. All Raspberry Pis as well as the booth had remoting software installed for monitoring and maintenance.

CLIENT

Diesel

MY ROLE

Creative, Technical Director, Developer, IT

TECHNOLOGIES USED

Installation, HTML/CSS/JS, NodeJS, Python, Raspberry Pi